The more things change, the more things stay the same. Marketing is making a full circle back to the days before mass media outlets like TV and Radio. People are once again realizing that the most trustworthy source of reference for a product, service, idea or philosophy is your neighbor. I'm not talking about the person that lives next to you, but your peers, fellow citizens. Check out this article on Pepsi's new grassroots marketing campaign. Very awesome!
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